I have been on Twitter for only six months and I have become a Twitter evangelist. Now, I am practically shocked when I hear someone is not on Twitter, especially a business. Over the past few weeks I have gathered common objections people have towards Twitter (via word of mouth and of course tweeting), and I would like to address them:
“I don’t see the point. What is the purpose of Twitter?”
Twitter’s stated purpose is to provide a “real-time information network that connects you to the latest information about what you find interesting.”
While the small town I live in is rarely affected by any breaking news, I have been able to network and glean wisdom from many others in similar ministries or with similar interests (some who are now friends). Twitter allows you to follow solely information that interests you, expand your network, and/or be informed the minute news happens.
A similar objection is “I don’t see the need for it.” In response to this, check my post: 10 Reasons You Must Use Twitter.
“I don’t need Twitter because I have Facebook.”
Facebook is for staying connected with your network and informing them about you. Twitter is for expanding your network and exchanging information that benefits you and others.” Almost everyone who does not use Twitter coughs this reason up. My friend, Chris Harper, wrote an awesome blog article about this. Also, as recently tweeted by @firesideint, “Facebook is friends that lead to conversations. Twitter is conversations that lead to friends.”
“You can’t say anything useful in 140 characters.”
Really? Many leaders in the marketing and publishing industry argue that learning to boil your message down to what absolutely must be communicated will increase the quality of both your content and your communication skills.
“I don’t care to know what my friends are doing all of the time.”
There are two parts to this answer: 1) Have you ever called a friend or a family member and just asked, “What are you up to?” Have you ever told someone about the “the best steak you ever had,” or a “place you will never stay again”? We already do this. Twitter makes it easier to share this news with more people! 2) Twitter is not about talking about you all the time. It is a tool to share and exchange information that is of importance to you. Share quotes, facts, blog articles you liked, or interesting news. Basic Twitter rule: Share 80% of the time, Take (talk about yourself) 20% of the time.
“I have nothing worth saying.”
This is pretty much answered by the one above. I would add, “You might not have much to say about you, but share things you have heard, scene, or read that impacted you.”
“I do not have time to use Twitter.”
I thought that too. Then I realized, sending a Tweet from my phone takes mere seconds. All of my following, tweeting and re-tweeting combined? May be 10 minutes a day. I have spoken with users that have 75,000+ followers and they say 30 minutes tops.
“Twitter is just a fad.”
If it is a fad, it is a fad with more than 109 million people participating. Contrary to popular opinion, it is not predominantly teens and college students. See this diagram below:
BTW: I found this diagram on a blog who did not cite its origin. If it is yours or you know who owns the rights to it I would be happy to acknowledge them or pull it from my blog.
“I don’t understand how to use Twitter”
This reason is fair. For that, I would like to point you to my favorite blog where Michael Hyatt has written a great article called “The Beginner’s Guide to Twitter.”
I hope this post has been helpful to you. It took a lot to convince me of Twitter’s usefulness. When I started, I committed to tweeting three times a day for three months. If I did not see a benefit by then, I was going to scrap it. By the third week I was hooked. I will not promise these results since I also read an article on tweeting effectively, but I promise you that it is worth a try!